In recent years, China’s cultural and tourism market has been rapidly evolving, with a marked increase in demand for ultra-large-scale amusement rides at scenic spots and theme parks. Large attractions such as roller coasters and Ferris wheels are shifting from purely recreational functions to delivering multifaceted value—drawing visitors as iconic landmarks, enhancing brand equity, and boosting the nighttime economy.

Trend 1: Large-scale roller coasters are shifting from “optional” to “essential.”

For large theme parks, a thrilling roller coaster has become the key weapon for attracting younger visitors. Looping coasters—four‑loop, six‑loop, eight‑loop, and suspended models—deliver powerful visual impact and exhilarating experiences, quickly generating buzz and word-of-mouth momentum.

When visitors shoot a first-person video of a roller coaster and share it on Douyin or WeChat Moments, it serves as free word-of-mouth promotion. Increasingly, theme park investors are recognizing that a ride’s inherent “viral appeal” and “shareability” are becoming key criteria in their selection process.

Trend Two: Ferris wheels are more than just amusement rides—they’ve become urban landmarks.

The function of the Ferris wheel is being redefined. Beyond the ride itself, it has become a multifaceted platform for urban landscapes, the nighttime economy, and brand identity.

Standing at 42 meters, 49 meters, 66 meters, 89 meters, or even taller, large Ferris wheels not only attract visitors to scenic areas but also boost the commercial value of the entire region. Paired with an LED dynamic lighting system, these wheels can display text, patterns, and animations, turning them into a “traffic‑generating gateway” for urban nighttime tours. Many attractions have leveraged a single Ferris wheel to successfully transform from mere sightseeing spots into popular, Instagram‑worthy check‑in destinations.

Trend 3: Security and Customization—The Core Barriers to Entry for Large-Scale Equipment

As equipment scales up, safety standards and customization requirements are rising in tandem. Class A manufacturing and installation qualifications, high-strength steel, and multiple safety protection systems have become the baseline for large-scale equipment.

Meanwhile, with each scenic area boasting unique site conditions and thematic styles, the ability to deliver non‑standard, custom‑made solutions has become a key benchmark for assessing manufacturers’ capabilities. From track layouts and cabin designs to lighting schemes and control systems, customized services are increasingly becoming the mainstream trend in large‑scale equipment procurement.

ZhiPao Amusement, specializing in large-scale equipment.

Zhirun Amusement holds Class-A manufacturing and installation qualifications and specializes in the research, development, and production of large-scale amusement rides, including roller coasters, Ferris wheels, flying attractions, and giant pendulum rides. Our products are exported worldwide and we offer end-to-end customization services.

If you would like to View More information about large equipment or obtain a customized solution, please feel free to contact us.

Consultation phone: 18831955877